All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media.” Here are nine common misconceptions to avoid in your content marketing. 1. Content marketing is easy and cheap The internet is gloriously free. Anyone can start a website or host a social media account. Perhaps, for this reason, some brands assume that content marketing is easy. After all, you don’t need a degree or any special training to create content, right? This view underestimates the skill involved in making content work well for the brand. Creating the right content requires deep knowledge of your brand, the digital landscape, and your audience, which is no easy task. Does your audience respond more to Facebook posts or videos? Email or blogs? Is your content actually converting? Keep this in mind when you start