Elite Sprout

Brand architecture is the organizational structure and the names the brands within its portfolio.  Main types of the brand architecture are monolithic – here the corporate name is used in all products, endorsed in this all sub brands are linked to the main brand by visual or verbal means and free standing is where all the corporate brands is responsible mainly as umbrella company under which each product or service operate according to the target market. For example Google has recently restructured its business under Alphabet Corporate Brands.

Brand differentiation This is how the brand standout from the rest. Easiest way out can be the riskiest way the Price Differentiation Super discount:   This is based on the fact that to be the cheapest but this can means lower profitability and very difficult to maintain the consistency in quality. Highest Price: This pricing is mainly used in Luxury brands it’s state of status symbol. Mid Point this is between the highest and Lowest Point. It rarely delivers differentiation. Other ways to explore 1)       Uniqueness 2)       Create an Experience 3)       Be the expert 4)       Elevate your prices 5)       Shared Values 6)       Be Emotional 7)       Focus on Design and Look 8)       Build a Community 9)       Give More Value

Brand personality Brand personality is a set of human personality associated with brand.   Various factor like age, gender, socio economic section, psychological, emotional etc are associated with brand personality. Google brand personality is simplicity, ease of use, user focused, memorable, and innovative. Simplicity is the key reason for the success of Google Search, ease of use is the second factor with less time to familiarize, fun to use, Art Works, Amazon Purpose: Quality products at affordable prices Emotional: Reliability and trust and secure transactions. Functional: Ease of purchase and Delivery.

I would like to congratulate all who have received an award at ceremony and thank them for all their enterprise, hard work and dedication.