Brand Image is the intangible part of a business which a consumer experiences when he is in various touch points, such as logo, signage, slogan, USP, tagline, etc. For example, the Mac Donald's image as a brand is a direct reflection of their brand promises like fast delivery and economic price which they have been doing concisely for more than two generations. Google image as a brand has been more than an Internet search company and has been successful due to its simplicity and total focus on search. Various touch points of Google Logo : Google logos Initial Google logo from 1997 Original logo in Baskerville Bold, used from September to October 1998, with a different color combination from the one in use today. The logo used from October 1998 to May 30, 1999, differs from the previous version with an exclamation mark added to the end, an increased shadow, letters more rounde