Elite Sprout

Ansoff Model Market penetration is the major challenge for online retailers, in the case of Amazon, entry in India and Australia was the major challenge. In India, homegrown companies like Flipkart, Snapdeal, Paytm, etc. were already competing with each other in the ever-growing Indian market and Amazon launched the Indian operation in June 2013. The Indian market in 2009 was around $3.9 billion dollars and in 2013 it grew to $12.6 Billion. Market has seen tremendous growth even in Tier 2 and Tier 3, thanks to Indian railway booking system which has been the real tutor of the e-commerce business for the consumer experience where tickets were booked online with minimum effort and the ticket status could also be checked, which was quite different from the traditional way of enquiry where consumers had to wait for hours just to get the status of their ticket booking, standing in an ever-growing queue outside the booking counter. Now, the picture is clear, India is a grow...

In the past few years, e-commerce industries have experienced massive growth, due to the penetration of Smartphones and Indian e-commerce  industry is expected to grow to US$188 Billion by 2025. Now, people with limited access to a premium brand in teir-2 and tier 3 cities can easily order via e-commerce. Before now, nobody ever thought groceries would be traded online. Thanks to the Metro culture that resulted in the success of Grofers, Bigbasket, etc. Political Hurdles for e-commerce have been growing recently due to the price war with traditional businesses. Even for foreign players, the red tape in Asia is a major challenge. China has major restrictions for Google, Amazon, etc. The EU has been targeting Google, Amazon, etc. for so many political reasons. Political stability is the major contributor to economic stability and growth. Economic Factors These factors have a vital influence on the market condition. Economic factors are directly related to the purch...