Elite Sprout

7S MODEL Let’s talk about the hard element first Strategy is the hardest segment where the survival of the company may depend, an example other than online portal would be the Epson Vs HP printers, they have both stood the time of the decade with different technology in there printing head, Epson relying on a technology which is much more expensive than HP and they were able to stand firm with their strategy and currently they are able to compete even with the price difference. eBay and Amazon. eBay was started as an auction website and over the years the concept of auction has lost its touch and now eBay is both auction site and shopping website and Amazon has given them tough competition over the years and in few countries like India, eBay had to wind up its operation due to different model of operation from the market and finally Indian operation was sold to Flipkart. Structure: eBay has more than 12000 employees and 12 directors, each manage different geog...

DRIP model is a marketing communication model and it is mainly used in broad communication plan. It’s a very useful plan when it’s used in launching new products or existing products. D stands for differentiate, R for reinforce, I for Inform and P for persuade. It involves differentiating your product from the existing market where it’s positioned and 7 P’s tool can be used for this purpose.   P is for the Product, first will be the quality, in this case, we can use Amazon and Flipkart. Quality is a very broad term, so every component can be broken to differentiate the process, this is very useful for the DRIP Process. Image of the product, not the product's image, which is very crucial from the eye of the consumer. Branding is the vital component in this. Feature is very useful in the electronic market, it differentiates the product and the basic feature of the product can be seen the buyer. This component is very useful in differentiating the target ma...

Porters Five Forces Threat of new entrance is significantly high in Online retail which can be seen by Amazon’s efforts in capturing the Indian Market with significantly new players like Flipkart, Snapdeal, Paytm, etc. This has resulted in Amazon changing its policies exclusively for the Indian market. Amazon Overseas model operated on paid services and free services differentiation, but in India they were forced to follow the free model due to high competition. India, a growing market, has many online retail stores with differentiation. Bargaining Power of the Buyer is significantly very high in Amazon’s case, the buyer will shift to the other online retails if the price and service offered do not match the buyer's expectations. With the presence of price comparison website, the buyer is directly influenced by the price factors. Growing coupon code websites pose a real challenge for Amazon to offer the service to match the current trends of the market. Social ...

Brand Extension. Brand Extension is to take maximum advantage of brand value and enter new market or sector. Brand extension can be also risky and even may lead consumer to switch brand. Brand extension some time can hurt the main brand.   Failure

Brand architecture is the organizational structure and the names the brands within its portfolio.  Main types of the brand architecture are monolithic – here the corporate name is used in all products, endorsed in this all sub brands are linked to the main brand by visual or verbal means and free standing is where all the corporate brands is responsible mainly as umbrella company under which each product or service operate according to the target market. For example Google has recently restructured its business under Alphabet Corporate Brands.