Brand Extension Winning Formula

Brand Extension.

Brand Extension is to take maximum advantage of brand value and enter new market or sector.

Brand extension can be also risky and even may lead consumer to switch brand. Brand extension some time can hurt the main brand.

Failure

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Amazon Porters Five Forces

Porters Five Forces Threat of new entrance is significantly high in Online retail which can be seen by Amazon’s efforts in capturing the Indian Market with significantly new players like Flipkart, Snapdeal, Paytm, etc. This has resulted in Amazon changing its policies exclusively for the Indian market. Amazon Overseas model operated on paid services and free services differentiation, but in India they were forced to follow the free model due to high competition. India, a growing market, has many online retail stores with differentiation. Bargaining Power of the Buyer is significantly very high in Amazon’s case, the buyer will shift to the other online retails if the price and service offered do not match the buyer's expectations. With the presence of price comparison website, the buyer is directly influenced by the price factors. Growing coupon code websites pose a real challenge for Amazon to offer the service to match the current trends of the market. Social ...

Brand Architecture: of Google Vs Procter & Gamble

Brand architecture is the organizational structure and the names the brands within its portfolio. Main types of the brand architecture are monolithic – here the corporate name is used in all products, endorsed in this all sub brands are linked to the main brand by visual or verbal means and free standing is where all the corporate brands is responsible mainly as umbrella company under which each product or service operate according to the target market. For example Google has recently restructured its business under Alphabet Corporate Brands.

The e-commerce industry is expected to grow to US$188 Billion by 2025.

In the past few years, e-commerce industries have experienced massive growth, due to the penetration of Smartphones and Indian e-commerce industry is expected to grow to US$188 Billion by 2025. Now, people with limited access to a premium brand in teir-2 and tier 3 cities can easily order via e-commerce. Before now, nobody ever thought groceries would be traded online. Thanks to the Metro culture that resulted in the success of Grofers, Bigbasket, etc. Political Hurdles for e-commerce have been growing recently due to the price war with traditional businesses. Even for foreign players, the red tape in Asia is a major challenge. China has major restrictions for Google, Amazon, etc. The EU has been targeting Google, Amazon, etc. for so many political reasons. Political stability is the major contributor to economic stability and growth. Economic Factors These factors have a vital influence on the market condition. Economic factors are directly related to the purch...

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