Brand Extension Winning Formula

Brand Extension.

Brand Extension is to take maximum advantage of brand value and enter new market or sector.

Brand extension can be also risky and even may lead consumer to switch brand. Brand extension some time can hurt the main brand.

Failure

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Responsive design vs. dedicated mobile landing pages

To provide a cleaner user experience (without the pinch-to-zoom, scrolling-all-over, eye-squinting madness), many marketers have turned to a technique called responsive design. Responsive design essentially allows you to have one page that accommodates all device types and screen sizes, from mobile to tablet to desktop and beyond. Depending on the ways you intend to interact with your user, this can save you time and development resources and help you maintain a cohesive design language and brand identity. While responsive design is all the rage in web design circles these days, it’s not always the best solution for campaign-specific landing pages. To illustrate this point, let’s ask a question: Will users book European travel from their phones? While we should always test assumptions like these, logic tells us this is not very likely. So if device context tells us the user is landing on the page from mobile, what should we do? We may want to build unique mobil

7S MODEL Amazon , Flipkart , Paytm

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Google’s AdWords Android app is now available

Google launched an Android app for its AdWords advertising platform last month, but it was only available to users in Canada. Today, the company has announced that the app is rolling out across the globe. AdWords for Android lets you check out campaign stats, receive real-time notifications, get improvement suggestions, update bids and budgets and call a Google expert for advice. .

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