Elite Sprout

DRIP model is a marketing communication model and it is mainly used in broad communication plan. It’s a very useful plan when it’s used in launching new products or existing products. D stands for differentiate, R for reinforce, I for Inform and P for persuade. It involves differentiating your product from the existing market where it’s positioned and 7 P’s tool can be used for this purpose.   P is for the Product, first will be the quality, in this case, we can use Amazon and Flipkart. Quality is a very broad term, so every component can be broken to differentiate the process, this is very useful for the DRIP Process. Image of the product, not the product's image, which is very crucial from the eye of the consumer. Branding is the vital component in this. Feature is very useful in the electronic market, it differentiates the product and the basic feature of the product can be seen the buyer. This component is very useful in differentiating the target ma...

Ansoff Model Market penetration is the major challenge for online retailers, in the case of Amazon, entry in India and Australia was the major challenge. In India, homegrown companies like Flipkart, Snapdeal, Paytm, etc. were already competing with each other in the ever-growing Indian market and Amazon launched the Indian operation in June 2013. The Indian market in 2009 was around $3.9 billion dollars and in 2013 it grew to $12.6 Billion. Market has seen tremendous growth even in Tier 2 and Tier 3, thanks to Indian railway booking system which has been the real tutor of the e-commerce business for the consumer experience where tickets were booked online with minimum effort and the ticket status could also be checked, which was quite different from the traditional way of enquiry where consumers had to wait for hours just to get the status of their ticket booking, standing in an ever-growing queue outside the booking counter. Now, the picture is clear, India is a grow...

Porters Five Forces Threat of new entrance is significantly high in Online retail which can be seen by Amazon’s efforts in capturing the Indian Market with significantly new players like Flipkart, Snapdeal, Paytm, etc. This has resulted in Amazon changing its policies exclusively for the Indian market. Amazon Overseas model operated on paid services and free services differentiation, but in India they were forced to follow the free model due to high competition. India, a growing market, has many online retail stores with differentiation. Bargaining Power of the Buyer is significantly very high in Amazon’s case, the buyer will shift to the other online retails if the price and service offered do not match the buyer's expectations. With the presence of price comparison website, the buyer is directly influenced by the price factors. Growing coupon code websites pose a real challenge for Amazon to offer the service to match the current trends of the market. Social ...