Brand Extension Winning Formula

Brand Extension.

Brand Extension is to take maximum advantage of brand value and enter new market or sector.

Brand extension can be also risky and even may lead consumer to switch brand. Brand extension some time can hurt the main brand.

Failure

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Amazon Porters Five Forces

Porters Five Forces Threat of new entrance is significantly high in Online retail which can be seen by Amazon’s efforts in capturing the Indian Market with significantly new players like Flipkart, Snapdeal, Paytm, etc. This has resulted in Amazon changing its policies exclusively for the Indian market. Amazon Overseas model operated on paid services and free services differentiation, but in India they were forced to follow the free model due to high competition. India, a growing market, has many online retail stores with differentiation. Bargaining Power of the Buyer is significantly very high in Amazon’s case, the buyer will shift to the other online retails if the price and service offered do not match the buyer's expectations. With the presence of price comparison website, the buyer is directly influenced by the price factors. Growing coupon code websites pose a real challenge for Amazon to offer the service to match the current trends of the market. Social ...

Brand personality

Brand personality Brand personality is a set of human personality associated with brand. Various factor like age, gender, socio economic section, psychological, emotional etc are associated with brand personality. Google brand personality is simplicity, ease of use, user focused, memorable, and innovative. Simplicity is the key reason for the success of Google Search, ease of use is the second factor with less time to familiarize, fun to use, Art Works, Amazon Purpose: Quality products at affordable prices Emotional: Reliability and trust and secure transactions. Functional: Ease of purchase and Delivery.

Responsive design vs. dedicated mobile landing pages

To provide a cleaner user experience (without the pinch-to-zoom, scrolling-all-over, eye-squinting madness), many marketers have turned to a technique called responsive design. Responsive design essentially allows you to have one page that accommodates all device types and screen sizes, from mobile to tablet to desktop and beyond. Depending on the ways you intend to interact with your user, this can save you time and development resources and help you maintain a cohesive design language and brand identity. While responsive design is all the rage in web design circles these days, it’s not always the best solution for campaign-specific landing pages. To illustrate this point, let’s ask a question: Will users book European travel from their phones? While we should always test assumptions like these, logic tells us this is not very likely. So if device context tells us the user is landing on the page from mobile, what should we do? We may want to build unique mobil...

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