Skip to main content

Brief Introduction

By
Basic Introduction:

I am Anand Kumar, I have been playing an active role in Internet marketing since 2005. I am working with WSI as the General Manager of Digital Marketing.
Sharing my knowledge, experience and my passion for innovation & growth has made the company I work with one of the leading online marketing firms.

I am an extremely resourceful and forward-thinking marketing professional with more than 9+ years of digital marketing and content management experience backed by a proven track record of sales successes through strategic online marketing campaign development and execution.


Service:
I enjoy creating and executing Internet marketing campaigns. I am also an expert email marketer and have a proven track record of sales successes through email marketing initiatives, from copywriting to drafting, A/B testing and more. I have been fortunate to maintain a marketing role for 5 years that allowed me to build my skills working with some of the top companies of our generation.


Education:

Msc(IT): Passed with First Division. Helped me in laying more emphasis on On Page Optimizations.

M.Tech(IT): Passed with First Division and specialization in E-commerce helped me in understanding Search Engine Pulse.

M.B.A (E-business): Passed with First Division.

Diploma in Mass Communication: Helped me to Focus on SEO and internet marketing as a Media Agency.

Certified Google Adwords Professional with 95% passing Score.

Education and Experience helped me in realizing: how industries grow, how they attain superior performance, and how good companies can become great companies.

Love for open source technologies helped me understand the importance of communities in developing the Technologies.

Languages:
Hindi, English. I can also Speak German, Arabic and Romanian at Beginner Level.

Comments

Post a Comment

Popular posts from this blog

Amazon Porters Five Forces

By
Porters Five Forces Threat of new entrance is significantly high in Online retail which can be seen by Amazon’s efforts in capturing the Indian Market with significantly new players like Flipkart, Snapdeal, Paytm, etc. This has resulted in Amazon changing its policies exclusively for the Indian market. Amazon Overseas model operated on paid services and free services differentiation, but in India they were forced to follow the free model due to high competition. India, a growing market, has many online retail stores with differentiation. Bargaining Power of the Buyer is significantly very high in Amazon’s case, the buyer will shift to the other online retails if the price and service offered do not match the buyer's expectations. With the presence of price comparison website, the buyer is directly influenced by the price factors. Growing coupon code websites pose a real challenge for Amazon to offer the service to match the current trends of the market. Social ...
1 comment
Read more

Brand Architecture: of Google Vs Procter & Gamble

By
Brand architecture is the organizational structure and the names the brands within its portfolio.  Main types of the brand architecture are monolithic – here the corporate name is used in all products, endorsed in this all sub brands are linked to the main brand by visual or verbal means and free standing is where all the corporate brands is responsible mainly as umbrella company under which each product or service operate according to the target market. For example Google has recently restructured its business under Alphabet Corporate Brands.
Post a Comment
Read more

The e-commerce industry is expected to grow to US$188 Billion by 2025.

By
In the past few years, e-commerce industries have experienced massive growth, due to the penetration of Smartphones and Indian e-commerce  industry is expected to grow to US$188 Billion by 2025. Now, people with limited access to a premium brand in teir-2 and tier 3 cities can easily order via e-commerce. Before now, nobody ever thought groceries would be traded online. Thanks to the Metro culture that resulted in the success of Grofers, Bigbasket, etc. Political Hurdles for e-commerce have been growing recently due to the price war with traditional businesses. Even for foreign players, the red tape in Asia is a major challenge. China has major restrictions for Google, Amazon, etc. The EU has been targeting Google, Amazon, etc. for so many political reasons. Political stability is the major contributor to economic stability and growth. Economic Factors These factors have a vital influence on the market condition. Economic factors are directly related to the purch...
1 comment
Read more