Skip to main content

Stepping into the future together

By
Our two most important goals for AdWords are to make ads more relevant and useful for users, and more effective and simple to manage for advertisers. That's why I was so excited to announce enhanced campaigns this past February. With enhanced campaigns, we're making it easier to reach people in the moments that matter with ads that are more relevant to their intent and context.

Results with enhanced campaigns

Many advertisers who've upgraded and optimized their enhanced campaigns have already reported positive results and time savings. Here are a few recent examples:
Pizza Hut reported that mobile ROI increased by 20% since upgrading to enhanced campaigns. They've also found that mobile CTR has increased by more than 60% while their cost per order on smartphones has dropped by 17%.
Autobytel, a site for car buyers and owners, grew conversions by 10% at the same CPA after upgrading and optimizing their enhanced campaigns. They now manage 30% fewer campaigns, leaving the marketing team with more time to focus on optimizing the user experience. “We are getting the right conversions at the right price, while marketing efforts are more focused on user experience rather than managing the account,” said Billy Ferriolo, Senior Vice President, Consumer Acquisition and Product Development.
Miller's Bakery, a thriving family-run business in New Jersey, generated more custom cake orders using features like location and mobile bid adjustments, upgraded sitelinks, and upgraded call extensions. After upgrading, the bakery’s in-store visits increased by 10-20%, business during peak hours nearly doubled, and web clicks from nearby cities climbed 20-35%.

Tips for success after upgrading

All AdWords campaigns benefit from good set-up and regular optimization. So whether you upgraded your campaigns yourself or let it happen automatically, we encourage you to review and optimize all newly transitioned enhanced campaigns. Here are a few tips (details are in this Help Center article):
Review your mobile bid adjustments. For most campaign types, the auto-upgrade default is based on bids from similar advertisers. Visit the campaign ‘Settings’ tab to optimize for your business.

Identify unwanted keyword duplication in overlapping campaigns. If you previously had similar legacy campaigns for each device type, we suggest identifying matching campaigns and eliminating unwanted duplicate keywords in your enhanced campaigns.
Review Display Network campaigns. Verify that your display ads are reaching users on desired devices and that you're using your desired bidding strategies.
Start taking advantage of the powerful enhanced campaign features. We recommend trying out upgraded sitelinks and upgraded call extensions to start. Then you can further boost results by creating mobile preferred ads and setting bid adjustments for location and time.

Stepping into the future together


Consumers will continue to have access to more screens and be able to switch between them as they shop, play and communicate. Enhanced campaigns are an important step towards helping advertisers connect with consumers more simply and smartly in this multi-screen world. 

Comments

Post a Comment

Popular posts from this blog

Responsive design vs. dedicated mobile landing pages

By
To provide a cleaner user experience (without the pinch-to-zoom, scrolling-all-over, eye-squinting madness), many marketers have turned to a technique called responsive design. Responsive design essentially allows you to have one page that accommodates all device types and screen sizes, from mobile to tablet to desktop and beyond. Depending on the ways you intend to interact with your user, this can save you time and development resources and help you maintain a cohesive design language and brand identity. While responsive design is all the rage in web design circles these days, it’s not always the best solution for campaign-specific landing pages. To illustrate this point, let’s ask a question: Will users book European travel from their phones? While we should always test assumptions like these, logic tells us this is not very likely. So if device context tells us the user is landing on the page from mobile, what should we do? We may want to build unique mobil...
117 comments
Read more

7S MODEL Amazon , Flipkart , Paytm

By
7S MODEL Let’s talk about the hard element first Strategy is the hardest segment where the survival of the company may depend, an example other than online portal would be the Epson Vs HP printers, they have both stood the time of the decade with different technology in there printing head, Epson relying on a technology which is much more expensive than HP and they were able to stand firm with their strategy and currently they are able to compete even with the price difference. eBay and Amazon. eBay was started as an auction website and over the years the concept of auction has lost its touch and now eBay is both auction site and shopping website and Amazon has given them tough competition over the years and in few countries like India, eBay had to wind up its operation due to different model of operation from the market and finally Indian operation was sold to Flipkart. Structure: eBay has more than 12000 employees and 12 directors, each manage different geog...
12 comments
Read more

Google’s AdWords Android app is now available

By
Google launched an Android app for its AdWords advertising platform last month, but it was only available to users in Canada. Today, the company has announced that the app is rolling out across the globe. AdWords for Android lets you check out campaign stats, receive real-time notifications, get improvement suggestions, update bids and budgets and call a Google expert for advice. .
7 comments
Read more