Brand Image is the intangible part of a business which a consumer experiences when he is in various touch points, such as logo, signage, slogan, USP, tagline, etc. For example, the Mac Donald's image as a brand is a direct reflection of their brand promises like fast delivery and economic price which they have been doing concisely for more than two generations. Google image as a brand has been more than an Internet search company and has been successful due to its simplicity and total focus on search. Various touch points of Google Logo : Google logos Initial Google logo from 1997 Original logo in Baskerville Bold, used from September to October 1998, with a different color combination from the one in use today. The logo used from October 1998 to May 30, 1999, differs from the previous version with ...