Brand Image and Changing Time

Brand Image is the intangible part of a business which a consumer experiences when he is in various touch points, such as logo, signage, slogan, USP, tagline, etc.

For example, the Mac Donald's image as a brand is a direct reflection of their brand promises like fast delivery and economic price which they have been doing concisely for more than two generations.

Google image as a brand has been more than an Internet search company and has been successful due to its simplicity and total focus on search.

Various touch points of Google

Logo :

Google logos

Initial Google logo from 1997

Original logo in Baskerville Bold, used from September to October 1998, with a different color combination from the one in use today.

The logo used from October 1998 to May 30, 1999, differs from the previous version with an exclamation mark added to the end, an increased shadow, letters more rounded, and different letter hues. Note that the color of the initial G changed from green to blue. This color sequence is still used today, although with different hues and font.

The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010. The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015.

The logo used from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow, a change in the second "o" to a different yellow hue and a more flattened lettering.

Slogan:

Google’s “don’t be evil” slogan was proposed by Googler Paul Buchheit in the early 2000s when Google was still finding its footing.

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